Every Christmas during my childhood was spent testing and improving my methods for discovering what my presents were without anyone knowing. It started out with making small tears in the wrapping paper and evolved into an Oceans 11 style caper that involved a floorboard creak map, a kettle, and tweezers.
I’ve always been insatiably curious, wanting to know what things were, how they worked, and how I could make them better.
When it came time to choose a career I let my curiosity lead me.
Learning an entire new culture, a new language, new skills & a new way of working wasn’t easy, but I always found that I was able to make things better by sharing what I’d learned from where I’d been.
The beginning of my career was focused mainly on helping French companies translate what they do for American audiences. I guided them in making decisions on user experience, calls to action, even what colors to use in their anglophone communications.
Having learned how things work within two different continents helped greatly with what I did next. For The New York Times I was tasked with strategizing and optimizing revenue with Luxury brands in Europe. This meant wearing a lot of hats, and finding a lot of bespoke solutions for the brands I worked with. I was so proud of what I achieved there.
Seeing first hand how things worked at one of the best known brands in the world gave me what I needed for the next phase of my career. At TBWA, I’d describe what I did as creative thought starting. I learned how to create useful, factual & actionable insights from cultural events that happen all the time. I taught brands how they could benefit from contagious ideas in places they don’t think to look.
From there I moved “client side” and spearheaded digital marketing strategy for a French Cinema brand. Within the corporate office, I worked on elevating digital know how and investment in marketing.
While I’m able to do a lot of things well (the curse of being curious!) like coding, graphic design, media buying, campaign planning, when I do operational work I’m often torn between too many different goals. Instead of spreading myself too thin, I’d rather apply the best of myself to a sector that I know and love intimately. I’m currently concentrating my talents into building engaging, creative, high-quality projects for brands in Luxury, Culture & Aesthetics that provide the best answers to curiosity’s questions.