Marketing Expert, Culture & Trend Insights, Digital Strategy
Marketing Expert, Culture & Trend Insights, Digital Strategy
Airbnb Experiences are part of an experiential strategy activating moments and places that beg to be saved, booked and shared. Led by inspiring locals, Airbnb Experiences successfully created an immersive experience often elusive for digital brands. For Experiences in Paris, using a mix of text and photography I helped Airbnb users “live” in the City of Light, not just visit. The story follows the footsteps of a Parisian advertising executive in the parts of Paris that he enjoys the most.