Marketing Expert, Culture & Trend Insights, Digital Strategy
Marketing Expert, Culture & Trend Insights, Digital Strategy
Can brands and advertising truly empower women? Yes, if they genuinely reflect culture, and even aspire to lead it, rather than lag behind the times as we currently do.
As an industry, we need to ‘get’ culture better and faster.
This is why I created content for Backslash, TBWA’s editorial and cultural strategy capability that reports on culture as it happens and anticipates what’s next. Backslash is published three times daily on Instagram @tbwabackslash with a two-minute video report every day.
Caption: IMDb just added a new “F” rating for films.Inspired by the Bechdel Test, the F-Rating is meant to indicate that a film was either written or directed by a woman, or that it features significant female characters on screen in their own right. The classification was first introduced as an idea back in 2014 by Bath Film Festival director Holly Tarquini.The adoption of the rating by a platform as recognizable as IMDb could help to encourage discussions about the representation of women in film both in front of and behind the camera in a “clear, fun and accessible” way. So far over 21,000 films have been tagged with the rating on the website.Small ways of flagging and calling out achievements and oversights alike can help to shift perceptions of the realities of underrepresentation across industries. (doomu/Fotolia/AP Photo)#FempowermentBackslash #film #movies #womeninfilm #representation #women #womenshistorymonth #iwd2017 #imdb #rating #bathfilmfestival
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